With proper techniques and skill you can successfully create a foolproof method to earn extra income through drafting emails.

You need to follow a process which is subdivided into four steps. You can make use of these steps to grow and improvise.

Master the 4 step process of Email Copywriting

1. Know the type of email you are drafting

You have to carefully analyze if the email you are drafting is to be used as a onetime mail for current use or else it is an evergreen email which will be reused over a long period of time.

People use evergreen emails as contents for the auto responders. This email can be used for years together with just making a few modifications to it.

Simply put, you can use this evergreen email for as long as you like.

A current email on the other hand indicates an email which you write based on the response to any situation or any happening. The contents could vary from current affairs to movie reviews or even seasonal information.

When you plan to draft a current email then you need to look into details which will capture the attention of the readers.

You need to know if you are more interested in long term profits or if you are looking at short term benefits only. Evergreen emails last longer as their contents rarely change. But this is not the case with current emails. Current emails give you a lot of scope to make money as the content of this email provides the readers with relevant information.

There is no magical number or ideal ratio to follow for a perfect combination of evergreen and current emails. Equal distribution may not seem to be a bad idea as in the case of evergreen content your work is reduced a lot as a copywriter. You can also make the best use of your spare time to generate more short term income from current emails. The choice is yours and you can make it depending on the amount of time you are having and the volume of work you are willing to do every day in order to earn money through copywriting.

Whatever you choose you should be clear while writing and know if you are writing will be used as an evergreen email or a current email.

People who are good at evergreen emails surely make a lot of money and have a constant flow of revenue. David DeAngelo from the famed Double Your Dating has a collection of almost 100 email autoresponders set up in order for the five working days of the week. With a bank which lasts for around three months and then goes back into a cyclic response pattern, he has built his business worth more than 20 million dollars.

If you too wish to follow his footsteps then you too can reuse your emails. But it would be safe to have a gap of time before you repeat the cycle to ensure that the people do not remember the contents after a while.

2. Decide on the best strategy

Although it may seem like a big deal, but in reality the best strategy involves only three things, that is: a List, a story and an offer.

• Know the list you are sending a mail to. This will give you a fair idea of the type of people who would be reading your email. This will help you to draft an appropriate email which will appeal to them.
• Plan the story which you wish to share with the readers of your email. Know the contents and the topic. Decide on the flow and begin to prepare the rough draft.
• You should be well aware of the product you are trying to sell through the email. Make sure that you keep your email short and sweet. No one has the time to read pages and pages of content. Be sure that you make use of simple language and have a lucid flow in the content.

The 3 C’s to be followed according to Matt Furey are be Clarity, be Concise and last of all be Colloquial.

The ideal length of an email should not exceed 500 words. Be sure that you highlight important information. Make sure that your emails are not repetitive in nature. On the other hand do keep in mind that the email is explicit and clear while expressing the content in it.

Try to add a personal touch to your email. This will help your readers to connect to you in a better manner. You can also share some anecdotes in the mail to make the content light. But this should be done with discretion. Do not be liberal in going off on a tangent as the people may not appreciate it.

People often like to enjoy an email which has an air of professionalism while being informal in its draft.

3. Write down the Bones

While writing you may often end up in turmoil as there is a great deal of confusion involved. For example you may write a particular sentence and like it while writing. But after drafting when you edit the draft you may find this very sentence out of place or odd.

During the initial phase it is a good practice to write what you feel like.

For this you can spend some time in writing without bothering if it will be appropriate or not in the context of the email. You need to give yourself a free hand and note down as the words begin to flow in your head.

This will help and will reflect in your work as it has come straight from the heart.

Email is essentially a form of communication. So you should write so that this communication takes place.

Build around a story or an experience. This is the best way to present your email. Stories and experiences make the readers relate to the author and so you will succeed in promoting more products and services if you do so by the means of storytelling.

Do not focus too much on the manner your story is progressing. At this stage, just keep writing.

4. Edit

Now the role of the writer within you is over and it is time for the editor to take over. You now focus on cleaning the content and rephrasing it to produce a perfect email.

Have a ready collection of phrases and idioms which you will be able to use while drafting the email. Build a powerful vocabulary and make the best use of it to tap the emotions of the readers and create intrigue in them to read the complete email.

You can make use of clichés as well as idioms and figures of speech in order to make your email a wonderful and well worded piece of work.

With this your 4 step process to write an email is complete. Not its’ time to begin and work wonders in this play of words.

Imagine if you owned a grocery store and could ask each and every customer that walked through your door where they came from, why they came in and what they were looking for.  Or better yet, imagine if once they walked in they were scanned and an electronic footprint was made on one of your computers to give you this information.  Sure it sounds a little goofy and unbelievable, but if you run any kind of website analytics that is exactly what you can do and exactly the kind of information that you can get.  In fact, if you knew what most people were coming to your store for, then you could properly target individuals to make the most money and get rid of products that made you the least.  Here are some things you need to pay attention to.

The keywords

If you have a website analytics program then you should be able to see what keywords people are inputting and using to land on your site.  You can only do so much when it comes to using the right keywords.  It is only through trial and error and proper testing and evaluation can you find out the real keywords that people are using to find your site.  Using your analytics program you will be able to see just what keywords are being used so you can maximize all of your efforts.

You can start creating better targeted articles, videos and other channels of marketing that will pull in the most targeted traffic imaginable.  Once you start using the right keywords to garner the right kinds of traffic then you will start to see the kind of returns you are looking for.

Your audience

The other nice thing about an analytics programs is the ability to see where you are getting traffic from.  That’s right; you can actually see what areas of the globe you are getting folks from and can narrow it down as close as you want.  In fact you could even geo-target your efforts to the cities you want and thus run a better analysis.  Knowing where your customers and visitors are coming from will let you better target them.  You can start to use the language they use, you can start to use the media they prefer and can start using materials that will better draw them in.

If you are using analytics of any kind on your site then you SHOULD be looking at them closer.  By looking at your analytics and what keywords they are using you can further develop a more targeted campaign.  Also seeing who your audience is will help you to better zone in on the people you are serving.  If you have a website and are running analytics then start looking at them more closely, if you are not running any kind of analytics then what are you waiting for?  Don’t just guess when it comes to your business, do all you can to get the upper hand and start analyzing your traffic today.

Everyone likes free traffic, don’t get me wrong.  I love free traffic.  We all love free traffic because all of the money we make from it is pure profit.  However, there are some cases where free traffic is actually a waste of time.  There are some occasions where you will need to use paid traffic to beat out the competition or just to make better use of your time.  There are tons of paid advertising you can use, but here is a look at some of the most expensive ones around and why you may want to use them.

Adwords

Adwords is not for the faint of heart or for a new marketer.  In fact, if you are new to internet marketing at all I suggest you stay away from paid advertising, at least until you know what you are doing.  If you don’t know what you are up against there is a very good chance that you could be out several hundred or even several thousand dollars in a day or two.  Now, with that being said, if you are looking for a fast way to see what keywords convert, have a good product at a high price that would justify your ad budget then this will be a fast way to do a quick analysis and hit the ground running when it comes to your campaign.

Initially you would use your ads to test keywords to see what keywords and ads converted best.  There is a lot of testing and tweaking involved, but once you get the formula down, you can start running regular ads and start making a pretty decent profit.  And the nice thing about this is that you won’t have to worry about all of the other problems like ranking a site when it comes to your marketing strategy.  Of course that would be nice, but here it wouldn’t be necessary.

Print ads

Print ads such as magazine and newspaper ads are an expensive marketing tactic.  However, if your market is local then it may be a great way to target your local market.  Putting ads in local newspapers and magazines will help people around your area learn more about your business and bring in more business for yourself.  Given the chance, many people would rather deal with local business then someone that is overseas hiding behind a computer.  If you are a local business looking to get more exposure in your area, then going the print ad route may be your best bet.

These are very expensive ways to get more traffic, but if you are looking to maximize your efforts and have the money to spend then you could shortcut your marketing plan and pull in paying customers at a record pace.  Be forewarned though, that having a small marketing budget and little experience could lose you a whole lot of money in a short amount of time.  Do your due diligence beforehand and make sure that you know what you are getting yourself into before getting started.

Feel like your product is not getting the exposure it deserves?  Tired of the small amounts of traffic that your site is getting?  No need to fret, there are other ways you can start getting the traffic that your site deserves and needs.  And if you need that traffic quickly then look no further than this article to get you going.  Here are 4 fast start traffic generation tactics that will get your product the looks it deserves.

Adwords

If your product’s keywords gets a pretty good amount of searches daily, then you can start getting traffic within the hour, well that is of course if you have a little seed money to get you going.  You can start an Adwords campaign and have it up and running today.  In fact, you could even have some paying customers by the end of the day, depending on how well your ad converts and how well your sales page converts as well.  Adwords is a great testing bed to see how well a product will convert in the open market and also a great way to get fast traffic with little work.

Paid forum ads

If the niche your product is created in has any popular types of forums then head on over and check them out.  There are forum owners out there who will run your advertisement on their forum at a price.  You can expect the forums with larger amounts of members to cost you a bit more than others with lower amounts.

Joint Venture partners

If you know of someone in your niche that has a large list, then you can approach them with a win-win proposal.  You can offer to give them a percentage on all sales made through their emails if they promote your product to their list.  This is an absolute killer way to get fast traffic that converts.  The reason it should convert well is that the owner already has some kind of relationship with the list.  Imagine the possibilities of someone with a list of 100,000 subscribers sending out an email with your product contained within it.

Professional Press Release Distribution

This one may cost you some money, but if done correctly and if your product is newsworthy enough to get picked up by bigger news outlets, then you could be looking at a pretty nice sized return on your investment.  Many press release distribution services can have your release out in a matter of a day or two, meaning you can expect a ton of traffic quickly.

These 4 traffic tactics will help you get some fast traffic to your product page.  However, you really ought to think about long term traffic strategies.  Using these methods here will ultimately get you a lot of traffic, but if you plan on using them regularly then you will need to have some pretty deep pockets to keep doing so.  Add in some long term strategies along with these methods and watch the mountains of traffic roll into your site.

If you have any type of web property then you know that traffic is the lifeblood of your property.  Without traffic you cannot expect to earn much.  While you know of the usual traffic generating methods such as article marketing, video marketing and forum posting, there is a world of traffic generators out there that are not only strange, but weird as well.  Here is a look at five of them.

Pay someone to like and suggest your website to FaceBook friends

This is one that falls in the category of strange and weird.  Essentially this service provider will lie to friends and family by liking and suggesting your site, regardless of the topic of your site, to drive traffic to your web property.

Using looks to get traffic

This one is totally strange and weird, BUT if the right niche is used it can drive a large amount of traffic – basically an attractive person such as a female stands in front of camera in provocative clothing holding a sign with your website name on it.  Strange yes, but if you are in the dating niche then this could totally slam your servers with traffic.

Using a viral stunt

This one is weird and will cost a ton of money, BUT if it gets the right media coverage it could get you mountains of traffic.  It’s basically a publicity stunt where someone gets your company name or website name tattooed on them.  Be sure to have video taken and get a press release done.  If you can get media coverage during the tattoo then that would be a huge boost.  Not suggested, but a strange share nonetheless.

Read also:

3 Strategies For Generating Website Traffic

5 Traffic Talking Bloggers Who Should be on Your RSS Radar

5 Traffic Generating Freebies for Bloggers

Traffic Dashboard Review and Bonus

Magnetic signs

Ever seen a van or truck with a magnetic sign with a website on it in large letters?  I am sure you have.  This one is weird and in my opinion a little useless.  It seems like a total waste while driving as you will be zooming by too quickly for someone to memorize or try to write down.  May be more useful if it is a general niche that locals in your area could benefit from and if the vehicle is parked somewhere that is very visible.

The bait and switch

This one is definitely weird and can actually make people mad, but it can work if you have a website you are sure people will stay on once they get there.  You can create a link promising something crazy like free money and have it link to your site – again, not recommended, but definitely worthy of the share.

These are tactics that are by no means suggested, but worthy of some consideration if you are into weird traffic methods and are not afraid of making a few or more people upset.  Please use these methods at your own discretion and please do not blame me if you do test them out and find you get negative results.  Just thought I would give you a laugh and make you smile today with these strange and weird tactics.

So you started a blog and are starting to get some pretty decent traffic.  Well, when you find yourself with a good following and a topic that people are chomping at the bit to learn more about, then why not make yourself some passive income?  It won’t take but a little bit of time to implement these strategies, but once you do, you can sit back and do what you do best which is create content all while making some money at the same time.  Here are a few things you can start doing to pull in some income.

Affiliate marketing

When done right and when a post becomes viral there can be a TON of money made through just one little affiliate link in your content.  If you promote a great product and can provide some great accompanying content such as a review or otherwise then there is no reason that you can’t make some pretty decent money.  An example would be reviewing a certain product in a post and giving your honest opinion of it.  At the end of the post you could add your affiliate link for readers to purchase through.  You could also insert an affiliate link where you feel it would be appropriate, such as suggesting a video marketing product in a post where you talked about video marketing.

Adsense

Adsense is one of the easiest ways for a new marketer to make some money.  In fact, most blogging platforms already have a widget built in to display Adsense ads on your site where you feel it most appropriate.  You can put them in your side bar, at the top of the page or in between blog posts.  If you have a pretty decent blog with regular traffic and good content, then there is no reason why you couldn’t make some regular monthly income by serving up these ads.

BuySellAds.com

Don’t want to use either of the above?  Are you in a tight niche and have A TON of targeted traffic.  If this sounds like you then you could have a gold mine on your hands.  You can serve up ad space at a premium to others looking to get traffic to their own sites OR you can use the BuySellAds.Com marketplace.  Either way it is a win-win situation for you.

These three revenue sources are a quick and easy way for you to start making some money from your blog.  Of course if it is a new blog with little traffic you can only expect to make a little less than expected.  But, if you have grown a pretty good sized blog with some pretty good sized traffic then perhaps it’s time that you started thinking about different ways that you can start making money from your blog.  Starting with affiliate marketing is a great start and you can choose what products you want to promote.  You can also go the route of serving up ads and still make a pretty decent profit.  Don’t waste that traffic – start making some money today.

There is a saying in the offline world that goes a little like this –“It’s now what you know, it’s who you know.”  Chances are you have heard someone utter this as they tried to get a job or a position within a company.  Well, this may ring true for the employee, but if you are looking to build a business of your own and be a self made person then the exact opposite will need to be ingrained in your mind.  If you are really looking to making money fast then it really is not about who you know, but rather what you think about yourself.  Allow me to explain further.

You can be surrounded by the most successful people in your business.  They can be the top in their industry and have a proven record of making the average person into a success, BUT that won’t do you any good if you don’t have the correct mindset.  What mindset am I talking about?  I am talking about believing in YOU.  The mindset that you are good enough and that you belong with this group.  Oftentimes many people feel like they are not good enough to work with successful individuals. They feel as if they are not worthy.  Well guess what?  You are and you need to start thinking that way.

Just think of this example.  Each and every doctor had to go through some type of medical training.  These doctors had to go through some kind of school.  At these schools there are probably some of the best medical doctors in the world.  These teachers are some of the best around and many students are lucky to be able to take classes from them and learn from them.  Imagine if these students felt as if they were not good enough to work with them.  Imagine if these students felt as if they were not good enough to begin with.  Can you imagine the state of our hospitals?  Can you imagine the state of our medical society as a whole?

This brings me right back to you.  Mentors and teachers can only take you so far.  They can impart their wisdom and knowledge on you, BUT if you do not believe in yourself then it will do you no good.  If you don’t believe that you are good enough to be working with them or feel like you are not good enough to begin with, then you won’t get to where you need to be.  And that is the key to making money fast when you are surrounded by some of the best.  You won’t make much money quickly if you are sitting around saying you are just not good enough.  You need to start thinking of yourself as worthy, you need to start thinking of yourself as good enough and you need to start thinking positively if you plan on making money fast.  Don’t short change yourself, everyone who has had success had to start right where you are sitting.  Change that mindset and take your success to a whole new level.

The money is indeed in the list, but you can’t make any money from that list if nobody is on it.  You can have the best looking site, the best content and the best offers, but with no list members then you won’t be able to make much money from that list.  Here are a few simple strategies that you can use to get more subscribers on your list and more potential customers for your offers.

Advertise

One of the quickest and easiest ways to get more subscribers is to advertise your offer.  If you have money to spend, then you can pay for advertising using avenues such as Google ad words or other paid advertising on sites such as Yahoo and Bing.  You can have a short ad promoting your free offer and send them straight to your opt- in page.  You can also use free avenues of advertising such as Craigslist or Back Page.  While these are online sites, don’t forget the offline variety as well.  You can advertise your offer in the local newspaper, as well as other free papers as well.  If you have a business opportunity, then you can place an ad in the business opportunity section with the address of your opt-in page.  You can also place a QR code in the ad to make it easier for people who have smart phones to get to your opt-in page.

Joint Venture

Another simple method you can use to get subscribers to your list is to approach others in your niche.  You can joint venture with these list owners to cross promote to each of your lists.  For instance, you can send a message to your list on one your JV partner’s offers and they can do the same for you in return.  If you don’t have a list of your own, then you can make an offer to your JV partners to make it mutually beneficial.  One of the ways this has been done in the past is to approach the list owner and ask them to promote your product to their list.  In exchange, you can offer a commission to the list owner on every sale that is made.

Go For Related Traffic

We sometimes get so bogged down in the specificity of our niches that we neglect the fact that there are similar markets and niches out there.  Here is an example, if you have been focusing on the “ex back” niche and have been focusing on that area alone, then you may want to move towards niches like marriage infidelity, divorce and marriage.  These areas probably have folks looking to get their ex back and is another way you can get more subscribers to your list.

These three simple strategies will help you to pull in more traffic to your subscriber list.  There are many other ways to get more traffic, but if you have been at a sticking point, then these methods should be a good starting point to help you along.

Infoproduct creation can seem like a daunting task, but with the right tools it can be much easier than you think.  Here are 10 tools that will help make this process easier for you.

Plain Text Notepad

If you will be taking notes from other sources such as forums, articles or other places, then copying and pasting into a plain text notepad will help ensure that you do not get any weird or funky letters and characters once you compile your original content from your notes, and copy and paste to your main text editor.

Open Office

Open Office has a variety of programs you can use to help piece together your information product.  It is a free alternative to other paid programs such as Microsoft Word.  If you don’t have a word processing program on your computer then this will make your life much easier.

Microsoft Word for PDF Creation

Once your product is all done, you will want to put it into an easily downloadable format.  The best way to do this is through a PDF.  If you have been looking for a way to create a PDF, just get a hold of a recent version of Microsoft Word as there is a way to save the document in a PDF format.  If you don’t have it, then ask a friend if they have it or visit your local library to see if their computers have it.

Dragon Naturally Speaking

If you are not a big fan of typing or just not a great typist, then you can use a talk to text program such as Dragon Naturally Speaking.  This program will help you create an info product in record time.  Just sit down with your information and speak into the microphone to dictate your product.

iStockphoto

Info products without pictures are like books without pictures – BORING.  Get some great pictures off of iStock to help beef up your product and make it eye appealing for your customers.

Power Point

If you want to create a video version of your product then you will need something that will help you facilitate the video process.  Power Point will help you to drop main ideas of your product in an easy to understand process for video creation.

Camtasia or Jing

If you want to create a video version of your product then try out Camtasia or Jing to record your computer screen.  Using programs like these will help you to pump out a video product in record time.

Audacity

Want to create an audio version of your product?  Just download Audacity and read the text for the recording process.

Paypal

You will have to have a payment Gateway for your product.  Paypal is the easiest way to collect money online.  Get yourself a free account if you don’t already have one.

E-Junkie

You will need a way to deliver your products.  E-Junkie will let you do this for only a few dollars a month,

These 10 tools will help make your info product a success and will help you get it from idea to market as quickly as possible.

People are selling info products everywhere you look and many are making a living doing so.  In this day and age with technology where it is at, the barrier to entry is virtually non-existent.  If you have wanted to get started in info products but don’t have clue where to start then this article will help you to get the creative juices flowing.

Amazon – it’s not just a rain forest

Amazon is a place that nearly everyone knows of.  If you have not made a purchase there, then chances are good that you know someone who has.  It is also a great place to get your info product idea.  By simply checking the best sellers section you can find some of the best ideas to focus your product around.

By quickly browsing the site and checking the bestsellers in the health, mind and body section I can see that the top sellers are covering meditation.  If you were in this niche you could do a little research and create a short guide on meditation for beginners to giveaway or sell.  This is just ONE idea.  There are TONS of sections to browse through.

Comments

If you read articles or blogs online then you will find that some topics garner much more attention than others.  If you look at the most commented pieces you will find a hidden gem – your info product idea.  The most commented posts or articles are commented on because people have comments or questions regarding the subject.  Comments or questions means people like to talk about it and want to learn more about it.

What does that mean to you?  Well, that means that you can expect that topic to be a hot one in that given niche.  It is also a topic you can start your first info product with.  If there is a niche that you already enjoy learning about then start there.  The best product you can create from scratch will be about a subject you are already familiar with.

Google

That trusty old search engine holds TONS of ideas.  Just go ahead and enter any seed keyword into it and see all of the ideas that pop up.  Just for kicks let’s enter “Healthy Living.”  Already you can see ideas coming up.

Based on this search phrase you could create a product on Healthy Living Tips, Healthy Living for Women, Eco-Friendly health tips and simple ways to stay healthy.  And that was done in about a minute.  Imagine if you mined it for a few hours?  Imagine the ideas you could come up with.

As you can see, getting an idea for an info product is not as difficult as you may have thought.  In fact, you could probably come up with dozens of ideas in the next hour just using the three methods mentioned above.  If you want to get started in info product marketing and are looking for sales worthy ideas, then take a little time to do some research online.  You just may have your million dollar idea quicker than you think.